Services
Strategy Development:
At With A Bullet our focus is on the artist – building their careers and taking them to the next level. When you are in the market for radio promotion services, contact us and tell us about your project. After our initial discussion we will take the time to make a proper assessment of potential radio targets/formats based on your genre, radio history if any, and by analyzing current radio playlists and charts. We will present you with a well thought out strategy/action plan that you can use to help decide whether or not you wish to retain our services.
Mainstream Radio:
In Canada there are six main formats of commercial radio stations. AC (Adult Contemporary), Hot AC, CHR (Top 40), Country, Rock, and Modern Rock. There are also a handful of Jazz and Urban stations. Based on our agreed upon strategy, your single will be worked to the appropriate format(s) for a predetermined length of time. On average a single takes approximately three months to run its course, however there are many exceptions to this (for example a brand new AC artist may take 6+ months to develop.) While results cannot be guaranteed, we always do our best to ensure that you receive the maximum possible exposure for your project and that you will be properly represented to the stations and in their music meetings. With A Bullet will provide you with station by station feedback as part of our weekly reporting.
Campus / CBC / Satellite Radio:
These outlets can be handled as a separate package or in combination with mainstream radio depending on your project’s needs. A special note: Campus, CBC, and Satellite radio stations require full albums to be sent (instead of a single) and your progress therefore is tracked by album as well. Each campus station publishes it’s own chart plus there are two national Top 50 campus charts (Ear Shot and Chart Attack) that compile their data from a range of reporting stations.
Additional Opportunities:
With A Bullet will look for any opportunities to help solidify the relationship between the artist and the station once the connection has been made. After a station adds your song our focus shifts to maximizing spin counts, increasing rotation, and seeking out additional avenues to reinforce artist-to-song recognition. These avenues include pitching the artist for special station events, opportunities with the artist on the station website, interviews and on-air performances, or promotional contest and giveaway opportunities.
Tracking:
Singles and albums will be tracked through weekly calls, emails, and in-person visits (where possible) to all selected stations highlighting the key points of the project – other adds/features at radio, artist activity updates, news, touring, relevant press, and sales information.
Reporting:
Weekly reports will be sent to you on Fridays with full updates on Radio Station feedback, adds and features, chart positions, current spin counts, and potential opportunities regarding interviews, contesting, online content placement, live performances etc.
Media Relations & Publicity:
With A Bullet is in a proud strategic alliance with respected media relations firm, Indoor Recess Publicity. If you need to get the word out to the media and industry about an album release, tour, important company announcement, an upcoming event or news you’d like to share… Indoor Recess are the ladies with the ‘list’! Whether it’s a national press campaign, a launch party, strategic planning and approach or damage control, Indoor Recess is proving that theirs is the winning approach when it comes to interacting with the media and the industry. Click here to read more about Indoor Recess.
Contact us anytime and we would be more than happy to put together a complete customized strategy and action plan designed specifically for your project.
